my name is alyssa whitrock.

As a Visual Design & Marketing professional in the corporate market for 12+ years, I have worked with various elite brands.  Most recently, I has spent three years at Columbia Sportswear where I manage all visual merchandising & marketing aspects for their DTC channel.  I have a successful track record of growing and expanding brands in the retail.  My skills of expertise are designing & curating new stores concepts, omni-channel marketing assets, product launches, activations, and go-to-market strategies, while developing a multitude of training resources & directives to achieve brand cohesiveness and uphold company standards. 

As a creative analytic & accustomed to a fast paced work environment I wears many hats including: project management, problem solving, negotiating contracts & legal, budgeting, brand development, design, and more.

"I feel a sense of accomplishment starting with what I like to call a 'blank canvas' & bringing a client or brands vision to life, painting a masterpiece for them.  I love it...it's what I do!"